Case Study - Credit Repair Services
$28.38
Cost per Purchase
151%
ROAS Improvement
$150K+
Monthly Ad Spend
Client Overview
RentReporters provided a rent reporting service helping renters boost their credit scores by reporting their on-time rental payments to major credit bureaus. This service enabled individuals with limited credit history or low scores to build their credit profiles through consistent rent payments.
The Challenge
- Reliance on Meta ads driving traffic to unoptimized landing pages
- Lack of comprehensive conversion tracking
- Inability to measure and optimize for key metrics
- No clear attribution of marketing spend to business outcomes
Our Data-Driven Solution
Google Search Strategy
- Developed compliant search campaigns
- Implemented audience segmentation
- Targeted high-intent queries
- Created specialized campaigns
Meta Strategy
- 30% budget for awareness
- 60% for consideration
- 10% for direct conversion
- Optimized landing pages
Key Results
Google Ads Performance
- Average cost per purchase: $28.38
- 276 purchases in final month
- Successful scaling to $2,040 daily budget
- Maintained efficient acquisition costs
Meta Performance
- Reduced lead costs to $17 average
- 151% year-over-year ROAS improvement
- Successfully scaled multiple formats
- Optimized landing page performance
Strategic Insights
Landing Page Optimization
Homepage conversion rate significantly outperformed pricing page, demonstrating the value of comprehensive content experience over direct pricing.
Audience Segmentation
Developed specific messaging for credit improvement seekers, first-time homebuyers, and property managers.
Budget Allocation
Implemented tiered budget structure focusing spending on proven conversion channels while maintaining efficient scaling.
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