Starting paid advertising for your business? Let’s break down what to expect in your first 60 days, backed by real results we’ve achieved for our clients.
The Timeline: What Happens When
Days 1-15: Foundation Phase
- Setting up tracking and campaigns
- Developing initial targeting strategy
- Creating and testing ad variations
- Establishing baseline metrics
Quick Win: One of our local service clients saw their first lead within 72 hours of launch, though this isn’t typical. More commonly, the first two weeks focus on gathering data.
Days 15-30: Learning Phase
- Collecting performance data
- Making first round of optimizations
- Identifying top-performing keywords
- Adjusting bids based on initial results
Real Results: Our e-commerce client HomeStyle Decor saw their Return on Ad Spend (ROAS) improve from 1.2 to 1.8 during this period as we refined their targeting.
Days 30-60: Optimization & Growth
- Scaling successful campaigns
- Cutting underperforming ads
- Implementing automated strategies
- Expanding to new platforms if appropriate
Common Challenges (And How We Solve Them)
- High Initial Costs Solution: We start with tight targeting and aggressive use of negative keywords to protect your budget.
- Slow Data Collection Solution: We begin with broader targeting to gather insights faster, then narrow down to the most profitable segments.
- Unclear Results Solution: Our detailed tracking setup ensures every dollar is accounted for, showing exactly what’s working and what isn’t.
What to Expect: Realistic Benchmarks
By Day 60, here’s what successful campaigns typically achieve:
B2B Services:
- 2-5% Click-Through Rate
- $30-100 Cost Per Lead
- 2-5% Conversion Rate
E-commerce:
- 1-3% Conversion Rate
- 2.0+ Return on Ad Spend
- Stable Daily Sales
Keys to Success
- Be Patient The first month is about learning and adjusting. Don’t expect immediate profitability.
- Trust the Data Let performance metrics, not hunches, guide your decisions.
- Start Focused Begin with your core offerings and best-performing products before expanding.
The Bottom Line
While some businesses see quick wins, sustainable success typically takes 45-60 days to achieve. The key is setting up proper tracking, making data-driven decisions, and optimizing consistently.
Ready to start your paid advertising journey? Our team at Gimme The Leads specializes in turning ad spend into predictable revenue. Book a free strategy call to learn how we can help your business grow.
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